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Promotion for the new line of Paul Mitchell products, targeting curly hair
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NYC and L.A: Curly Hair Takes Center Stage

Curly hair is going to take center stage in New York City and Los Angeles on November 15 as part of a 24-hour digital street art exhibit hosted by Paul Mitchell.

The exhibit showcases the Truth About Curls campaign in celebration of Paul Mitchell’s latest line of products dedicated to curly hair.

Here’s the exciting part! If you’ve got curly hair, you could be featured within the exhibit. All you have to do is submit a photo and brief statement about your curls to The Truth About Curls campaign.

Faces from the campaign will be projected in random locales in NYC and L.A on November 15. Streaming locations will be posted on the Paul Mitchell Facebook page, so be sure to check it out!

If you can’t attend in person, projections will be streamed live, starting at 6pm EST for the NYC spectacle and 6pm PST for the sister event in L.A.

You can submit your curl confession for the digital street art exhibit via Facebook, Instagram, and Twitter, using hashtag #curlconfession, anytime before 11:59 EST, November 14, 2012.

Submit your curl confessions today! Paul Mitchell will be giving away their entire full-sized Curls product line weekly to their favorite Curl Confessions. If you attend the digital street art event, you’ll be able to scan a QR code for more chances to win.

Paul Mitchell’s new product line features a detangling shampoo, a leave-in-treatment, a Crunch-Free Curl Definer, and a texture cream gel that work to hydrate, detangle and eliminate frizz.

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